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According to the guys over at BannerBlog - 'Determined to Be Different' is registered trademark # 1211855 of Commonwealth Bank of Australia, lodged by CBA's Legal Counsel John O'Sullivan on November 23, 2007. You can see the viral here | ||||||||
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January 2008 It might be a hoax, looks totally different to what their ads normally are like
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January 2008 CBA have definitely gone against the norm here, haven't they. It will be interesting to see if it succeeds and if any of the other banks follow suit. It would be a challenge for banking institutions to market their services, as it can be quite a mundane area.
Is it just me, or do the little koala's in their motor buggies remind you of the movie, Mad Max... Reply
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January 2008 #UPDATE#
I just saw that over at BannerBlog they've now added the full "Dare To Be Different" ad - seeing the full version (with the added context) now puts things into a lot more perspective. Check it out here Reply
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January 2008 yes the full advert is actually very funny check it out from a very conservative bank like comm bank - quite funny They obviously have a lot of money for advertising - thats a lot of money to put towards a laugh Maybe it is what they need to shed their old conservative image - for me they'll always be "get with the strength" I still remember my first yellow elephant piggy bank Reply
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(January 2008) (
