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If you're like me and you enjoy watching the creative advertising offerings from various parts of the world, then this is the site for you.

Firebrand is a great Adobe Flex based application that showcases most of the upcoming Super Bowl XLII advertisements (which we miss out on down here in Australia), as well as a plethora of other offerings, all using Flash Player and HD video.

The application is a great example of how a rich internet application (RIA) - or rich branded application for you digital marketeers ;-) offers a far superior UX than a traditional HTML (or AJAX) based application.

Check it out