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Microsoft agrees to Danger purchase

by angieh Expert(February 2008) (rank 46th)

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"Microsoft has agreed to buy software firm Danger Inc, maker of T-Mobile's SideKick web phone."


A statement by Microsoft highlighted the fact that it saw Danger's customer base as "young and enthusiastic, internet-savvy and socially inclined".

The statement added: "The Danger team has a deep understanding of consumers and a hold on what people want from mobility, making it an ideal group to work with in delivering connected experiences."

It will be really interesting to see how Microsoft integrates the technology, business model, and overall device cachet to a culture more at home to selling to enterprise CIOs than it is to selling rock stars
Michael Gartenberg
Jupiter Research analyst
Speaking at the Mobile World Congress in Barcelona, Robbie Bach, Microsoft's president of entertainment and devices, said: "It completes the picture for us in terms of making the transition from just being on the business side of things to being on the consumer side of things."

 
 
 

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