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We do understand that many advertisers utilize tracking URLs within the destination field of their ads. Therefore, if the URL of your landing page matches that of your display URL, your ads will be approved. For example: Display URL: www.google.com/adwords
Destination URL: www.trackingurl.com/google123 --> Landing page URL: www.google.com would be acceptable Display URL: www.google.com/adwords
Destination URL: www.trackingurl.com/google123 --> Landing page URL: www.trackingurl.com would not be acceptable Are sub-domains still acceptable? Yes, the use of sub-domains and additional text within the display will continue to be acceptable provided the top-level domain matches the URL of your landing page. For example, display URLs such as the following: sub.google.com
google.com/extratext would all be acceptable for the landing page URL below, as the top-level domain of google.com is matched: In light of this update to display URL policy, we'd encourage you to make any necessary changes to your ads in advance of the April 1st date to ensure that they'll run without disruption by future disapprovals related to this policy. Thanks for reading this far, and please note that more information will be provided before April 1st via alerts in all AdWords accounts. | |||||||
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February 20th Interesting - I note the proposed date of the change - April 1st, April Fools Day - could this possibly be google getting in some early ground work for this years joke? I doubt it, but its probably not the best day to kick off a change like this.
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February 21st Thanks for the heads up...unless, of course, April 1 shows up and nothing changes...;)
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(February 19th) (
