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In Brian McAndrews' (MSsenior VP-advertiser and publisher solutions) vision, the demand for inventory sits on one side of the platform. On the other side sit supply-side sellers. In the middle sit ad exchanges, which pair the right ad with the right impression, and networks, which work to convert inventory into value for publishers and advertisers. There'll be companies that can do some of these things, he said, but only Microsoft and Google can do them all. | |||||||
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(March 5th) (
