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You either hate… or love video.
Doesn’t seem to much of the old “in between” on this.
And I think I can clear up some misconceptions about it here in this post.
The “mixed bag” theory of communicating a sales message goes back to the very beginning of direct response marketing. Companies used print ads, door-to-door salesmen, direct mail, television, radio, spectacular PR events, supermarket tastings, etc.You want to engage as many senses as possible, and video expands the visual. (Reading is visual, as are photos, but it’s static. Video moves.)