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From Information Week, answers the following questions:

• What are the first three things anyone needs to do when they start thinking about optimizing their mobile Website for search?
  What makes mobile search optimization different than SEO for the desktop Web?
  
• Should publishers link out on their mobile Websites the same way they link out on the regular Web?
  
• It seems a lot of Web analytics tools don't understand the mobile Web. How can a publisher deal with this? Do they need to look for a new analytics tools? Or do they need to do things differently?
• What role do the carriers play in mobile SEO? Do their networks make optimization harder?
• Besides search what are some other ways you can begin to grow traffic to your mobile site?