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Verizon's adoption of social mapping/sharing service Loopt into its daily service is a clear sign that interactive marketers will need to pay attention to wireless social networking experiments. Right now they're at a fledlging stage, but I think soon marketers will need to know how to leverage them. | ||||||||
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March 31st I completely agree. This made the WSJ Saturday too. There is going to be a HUGE generational split on this one, even bigger than the split on wireless apps and SMS. I don't think Gen X and 1/2 of Gen Y will go for this level of transparency just based on the pushback FB saw with Beacon. I think Millenials will jump on it, and try to configure the best privacy settings. Interesting from a parent perspective. If the parent pays a 17 year old kid's bill, can the parent force the technology? That's a tough call for Verizon and the others.
Well written blog, btw! Enjoyed it. George  Reply
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(March 30th) (
