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It's finally happened. The internet has overtaken TV as the dominant media in Australia in terms of usage. A report out by Nielsen Online - highlights that Australian's spent around 13.7 hours per week surfing the internet, while TV viewing actually dropped to 13.3 hours in 2007. In comparison, Australians spent 12.5 hours online and 13.3 hours watching TV in 2006. The report reinforces the strong internet growth trends in Oz, and points to a "media saturation point" with the first year of decline in TV viewing. Other key takeaways from the report include: - 92% of Australian Internet users have home access. - By the end of this year, Australian broadband penetration will have reached 90%. - 58% of Australians internet users said they have watched television while online. - 48% of Australians surveyed have used the internet while listening to the radio. - Top 10 online activities by Australians:
Australian internet marketers - the signs are great and looking strong for the future ;)
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(March 31st) (
