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Yahoo! have launched Shine, a new site targeting women between the ages of 24-54. It's the first attempt by Yahoo! to launch a portal/community around a particular audience demographic, rather than topic or vertical. It could be a saavy way to build loyalty around the existing 40 million women who frequent Yahoo! 's existing sites. The site will include articles and blog content from noted sources such as Glamour, Epicurious.com, Style.com, InStyle, Cosmopolitan, Harper's Bazaar, Women's Health, and Good Housekeeping It offers a range of content categories including:
The site will offer users access to the usual suite of Yahoo! services, including Yahoo email, news, search etc. Shine, assuming it gathers decent adoption, will provide advertisers seeking the lucrative female market with a highly targeted marketing opportunity. | ||||||||
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(March 31st) (
