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Online Advertising Has Value, Dammit!

by bigmanoren Novice(March 2008) (rank 500+)

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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This quintessential quote about advertising raises a compelling question: What’s a brand ad really worth? Before now, we have never had a quantifiable answer.

 
 
 

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Re: Online Advertising Has Value, Dammit!

Marc-Loveridge
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April 2008

Totally agree. Dot com big brand TV campaigns(eg Superbowl 99) are a case in point. New companies..new brands..big brand ads...spent lots of money...no sales followed...company folds.

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