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Case Study - generating sales leads from rich media content

by csalomonlee Apprentice(April 2nd) (rank 53rd)

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I thought this press release might interest folks. HubSpot generated targeted B2B leads by posting webinars on Insight24.

Per Volpe, "And when you consider the percentage of bad leads, generally speaking, about 20-25% of our total leads from all programs are bad. For our Insight24 program, it's been less than 5%. That's another way that I measure the quality of the lead."

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Cece

 
 
 

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