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PayPerTweet actually makes a lot of sense

by whatmattersonline Novice(April 2008) (rank 187th)

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A few years ago, the marketing world was rocked when some pioneers floated the idea of paying bloggers to write about specific products. Now, the idea's old hat. Why not extend the concept to Twitter?

 
 
 

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Re: PayPerTweet actually makes a lot of sense

aprilwalker
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April 2008

That sounds like a cool idea. But what's Twitter? I know what a twit is, but I suspect it's nothing to do with being a twit... right? :)
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Re: PayPerTweet actually makes a lot of sense

bjcook
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April 2008

If Twitter ever penetrates the audience outside of Techies/Digerati then it would be similar to paying someone on Myspace to advertise your brand/product since they have 100,000+ friends. Essentially Twitter is a breeding ground for Early Adopters and Super Connectors that drive a lot of BETAs for companies and spark the network effect. Who knows ... interesting idea.
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