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www.ysmblog.com/blog/2008/04/02/common-enemy/

The enemy of your enemy is supposed to be your friend, right? Well, the biggest enemy of Yahoo!’s traffic quality team is click fraud, which is why we’ve just become friends with click-audit company Click Forensics.

We’ve teamed up with Click Forensics, a well-known click auditor that attempts to track click fraud numbers, including publishing quarterly discard rates. The obvious question is, why would we work with a company that has been a critic of search marketing? Because, frankly, we care so much about click quality that we’re willing to work with anybody who can help us—and our advertisers—drive a better return-on-investment.