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When Google decided to buy DoubleClick, it sent some shock through the search marketing industry. DoubleClick has owned Performics, the third largest affiliate network, since 2004. Performics not only provided affiliate marketing services, but also search-engine marketing (SEM) and search-engine optimization (SEO) services. Suddenly it looked like agencies would be competing against Google - a serious conflict of interest. But everyone can now breath a sigh of relief- Google has announced that they are going to split Performics into two divisions and are selling the search marketing piece. | ||||||||
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(April 2008) (
