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Blended results is a winner - until now vertical search engines have been largely ignored - new research supports that they now play a key role in consumer search behavior.
Amongst its key findings, the study shows:
- 36% of search engines user click "news" results within blended search results, while only 17% click a "news" result after conducting a news-specific search
- 31% of search engine users click "image" results within blended search results, while 26% click an "image" result after conducting an image-specific search
- 17% of search engine users click "video" results within blended search results, while only 10% click a "video" result after conducting a video-specific search
- While images are the most clicked type of result after a vertical-specific search, news items are the most clicked type of result within blended search results
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(April 7th) (
