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Tighter Targeting Best Way to Increase Advertising ROI According to MarketingSherpa 2008 Online Advertising Handbook + Benchmarks According to the recent The best way to increase media efficiency is tighter targeting. Those surveyed stated that the ability to use behavioral and contextual targeting is a key ROI driver and that the context in which an ad is served is just as important as the ad itself. Also reports: "Video advertising has caught on and is not simply "the next big thing." The addition of video to an ad campaign is having a real impact on the overall effectiveness of online ads."
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(April 8th) (
