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Search marketing spend showed strong increases in the first quarter of 2008, but spending growth slowed in March, which raises some concerns heading into Q2. Spend from marketers who have utilized paid search for more than one year (“Same Advertiser Spend”) was up year-over-year in Q1 across all engines by 28.5%. However, when taking a closer look at the month-over-month (“MoM”) performance within the quarter, Same Advertiser Spend growth across all engines began to decline from 47.6% in January to 33.5% in February and to 19.1% in March.
Some interesting pieces:
“It was a stronger than expected Q1 for search marketing as advertisers continue to invest more money in the medium,” said Roger Barnette, President of SearchIgnite. The findings come from a new quarterly study released today from SearchIgnite, a leading provider of search and auction based media optimization technology managing more than $300 million in paid search annually.
Great to see such industry stats - what do you think do they ring true for you? | ||||||||
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(April 15th) (
