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Thursday, April 17 9am PST - 10am PST

Web analytics is hard and the needs of online retailers are often quite sophisticated.  In this webinar, Web Analytics Demystified CEO and industry thought leader Eric T. Peterson will present an overview of how online retailers are doing web analytics today and how satisfied they are with their situation.

In this webinar you will learn:

- How web analytics has impacted spend on search marketing
- How satisfied online retailers are with their web analytics vendors
- What the measurement landscape looks like for online retailers

There will also be time for your questions.

Guest Speaker:

One of the most respected analytics practitioners in the world, Eric T. Peterson is the founder, CEO and principal consultant of Web Analytics Demystified.  He has written three books on analytics and speaks frequently worldwide.