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MediaPost Publications is reporting that AOL is planning to launch a new women's lifestyle site skewing toward a younger demographic than its existing AOL Living property.
While AOL declined to comment, an ad the company is running on JournalismJobs.com for an editor for the planned site says it will cover topics including "style (fashion, makeup and home décor), pop culture, food, health, female-focused politics, bargain tips, relationship advice, sex, how-to and humor."
Competition in the demographic has heated up lately with Yahoo! launching its own women's portal--Yahoo! Shine--earlier this month. | ||||||||
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April 2008 Is it really worth launching portals just for women? Do you know of any portals just for men? I'm sure they must be out there or this would be ever so slightly sexist. Are we women really that different that we need a whole portal just for us? I wonder what is going to be in the portal that's not already available via a search and a 'normal' website?  Reply
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(April 2008) (
