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How Google Built the World's Most Valuable Brand

by mvolpe70 Novice(April 23rd) (rank 500+)

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Once again, Google has been named the world's most valuable brand in a BrandZ Study - with a brand value over $86 Billion.  This probably doesn't surprise many of you.  Google is a commonplace term and is even used as a verb by many people instead of the word "search".  The surprise is that Google does not advertise.  They use inbound marketing.

Read full article about How Google Used Inbound Markeitng to Build their Brand.

 
 
 

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Re: How Google Built the World's Most Valuable Brand

Marc-Loveridge
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April 23rd

I've always been a great believer that 'Product' is the most important 'P' in the mix.

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