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The Mobile Marketing Association (MMA), which presides over 600 companies in the mobile marketing space, has published a set of industry ad guidelines. | |||||||
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5.00 (Excellent) Vote:
April 29th Good timing...given the rapid growth in the mobile advertising market. It'll provide new entrants into the mobile ad space straightforward standards to work with and avoids conflicting benchmarks being created by various mobile media providers and ad managers.  Reply
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