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MySpace is rolling out a targeted advertising model to their users, after mining their profile to gather data about their interests. User's will be able to opt-out of the system. But do they opt-in, to begin with? This isn't clear. Some highlights of the article: "MySpace's HyperTargeting system will look at a person's interests listed on their public profile and then classify the user into particular interest-specific categories, said Travis Katz, senior vice president for MySpace International. Advertisers will then be able to target categories of users that may be most receptive to their campaigns, he said." "In preliminary tests, Katz said the HyperTargeting system resulted in a 300 percent increase in the number of click-throughs on an ad, one way that the success of a Web advertisement is measured." | ||||||||
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(April 30th) (
