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Promotions Could Overtake Display and Search Says Report

by jackie-shervington Exec(April 30th) (rank 6th)

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According to clickz

Display and search advertising are losing ground to spending on online promotions and sponsorships, according to a new report. Web research firm Borrell Associates claims Internet marketing dollars have shifted "away from classic online spending" in favor of non-advertising marketing expenditures, or what it calls the "nebulous category of 'promotions'."

 
 
 

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