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Not suprising but I am interested to explore this statement.... "There clearly remains a huge effort to put in place the necessary capabilities, and it is apparent the size of the task is still not fully understood," said Gavin Mann, digital media lead for Accenture's media and entertainment practice, in a statement. Among the required capabilities are a shared view within organizations on intellectual property rights, integrated management of digital assets, and a royalty management system that can track new revenue streams. Encouraging support for web2.0.... Most executives view the explosion of Web 2.0 online communities as more than a passing fad and 57% expect to reap significant revenue from social media in the next three years. Further, 71% said they don't perceive any risk in letting their brands be associated with social sites
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