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Thursday, May 15, 2008 9:00 AM - 10:00 AM PDT

Paid search continues its strong growth, even in this difficult economy.  This growth is partly because consumers are moving their orders from catalog or brick-and-mortar to online.  Such factors necessitate a ‘back to basics’ approach for the channel.  In this webinar, The Rimm-Kaufman Group’s Director of Marketing will present tactics to ensure you’re getting the most out of paid search.

In this session you will learn:

- How to drive incremental paid search traffic
- Tips for writing compelling ad copy
- How to improve results by managing match types
- Smart bidding - what metrics you should care about and why

We’ll also cover your paid search questions.

Guest Speaker:

As the Director of Marketing for the Rimm-Kaufman Group, Ryan Gibson has optimized multi-million dollar PPC programs for both multichannel and internet-only retailers.  Ryan has presented at industry conferences and he guest lectures on paid search at the University of Virginia McIntire School of Commerce and the James Madison University School of Business.