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US online social network ad spending is now projected to reach $2.6 billion in 2012. eMarketer projects that US online social network ad spending will grow 55% this year, down from 163% growth in 2007. The good news is that spending growth at online social networks will be more than double the 23% growth that eMarketer projects for the total US online ad market. Social networks are among the most popular sites on the Internet—particularly for the hard-to-reach youth audience—and marketers will continue to look for ways to reach consumers at those sites. Combined, MySpace and Facebook are expected to account for 72% of the total US social network ad spending pie this year
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May 13th "Social networks are among the most popular sites on the Internet—particularly for the hard-to-reach youth audience—and marketers will continue to look for ways to reach consumers at those sites." With people in the U.S. cutting back on spending due to the current economic situation, those who are able to reach the middle and high school market, who usually don't worry about how much they spend, will in my opinion, most likely see the most significant increase in profits - at least until the average consumer is more comfortable with the economy.  Reply
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(May 13th) (
