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I just finished recording a two-part podcast series with the OnPodcasts Network, in which fellow author Deirdre Breakenridge interviews me about the latest trends in social networking.

Here are the details:

Episode 1: Creating a Strategic Marketing Plan for Your Social Networking Campaign

• how social networking can fit into your overall marketing mix
• the role of audience in social networking success
• a crucial success step that many people overlook
• the three most important components of a social networking campaign

Episode 2:  Profiting from Future Trends in Social Networking

• where social networking is headed
• why niche social networking is so crucial
• mobile social networking trends
• how to ensure a big payoff with social network advertising
• how to stand out from the crowd and generate results

http://www.patricerutledge.com/socialnetworking