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Top 100's Ad-Spend Growth Grinds to Halt

by jackie-shervington Exec(June 23rd) (rank 6th)

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The Top 100 U.S. advertisers last year increased ad spending by just 1.7%. Internet proved a bright spot. Measured spending on internet display advertising last year surged 33% for the 100 LNA, according to Ad Age DataCenter's analysis of data from TNS Media Intelligence. Web display ads -- banner ads and the like -- accounted for 6.8% of LNA measured spending in 2007, up from 5.1% in 2006 (and more than double 2003's 3%).

 
 
 

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