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The previous owners spent a lot of money on pay per click advertising which works really well – and especially about three years ago pay per click advertising on Google and AdSense was cheap.
But I could see that that wasn’t going to be forever and nowadays the cost of that is at least five times what it was back then, and it’s a lot harder to get a return on investment of online advertising.
So back then we made a decision to commit a lot of resources to making sure we ranked number one on Google for all types of car rental related search terms.
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(June 2008) (
