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Publicis (PUBP.PA: Quote, Profile, Research), the world's fourth largest advertising group, on Wednesday launched a strategic initiative called VivaKi to boost performance in the fast-growing digital advertising market.
"The VivaKi Nerve Center believes that creating open technology solutions in the marketplace will make it easier for clients to scale digital marketing, reaching vast but keenly defined audiences through a simple, one-stop buying process,” said Curt Hecht, President of VivaKi’s Nerve Center. “The development of this new capability will allow our clients to connect with specific audiences using one core ad-serving platform, DoubleClick, across the world's four largest audience networks. This will ultimately improve ROI for our clients and enhance the overall workflow process and bring greater innovation to the industry."
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(June 2008) (
