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Worldwide spending on Internet advertising is projected to total $65.2 billion this year and account for nearly 10 percent of all ad spending, according to a new report.Internet advertising is still relatively new and growing from a much smaller base. By the end of the forecast period, spending for Internet advertising will trail direct mail, the third largest form of advertising, by more than $30 billion, while spending on TV and print ads will each be nearly twice as great as for online ads. The long-term opportunity for Internet advertising can be seen in the disparity between per capita spending. Total advertising revenues equate to more than $105 per inhabitant of the planet, while Internet advertising revenues are less than $50 per active Internet user." According to IDC's report, keyword ads will remain the dominant type of Internet advertising in the next few years, capturing more than a third of annual online ad spending worldwide.
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(June 26th) (
