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"The internet has almost double the influence of television in consumer decision-making in the UK, Germany and France, according to the Digital Influence Index (DII), a study of media consumption and online behaviors conducted by Fleishman-Hillard and Harris Interactive, writes MarketingCharts"
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5.00 (Excellent) Vote:
July 1st A whitepaper is available too! http://releases.fleishmanhillard.com/download/the-Digital-Influence-Index-2008.pdf Interesting to note that despite its growing influence - there remains a significant lack of trust in the information published by companies on the internet.  Reply
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July 1st It's certainly interesting from an online marketing per country point of view. I work on a website which has a presence in all 3 of the countries mentioned in the study, it certainly gives a hint as to which methods to use in each country, i.e. in the UK it would be a good idea to join relevant social networks and use them to spread the word about a product or service. "More than 80 percent of online consumers in each country use the internet to conduct comparison-shopping for major purchases. " - it certainly wouldn't hurt to look at comaprison sites either if it suited your product.
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(June 2008) (
