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Boomers Buy Cross-Generation Gifts, Less Brand Loyal: Viacom Study

by georgebounacos Prodigy(August 1st) (rank 17th)

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I keep trying to tell clients that the age curve keeps shifting and that they should not count the Boomers out yet. 

Do you know who is doing one of the keynotes at AARP's national convention next month? 

Gene Simmons.  Yes, Gene Simmons of KISS. 

Ignore boomers at your peril. They're not the same 55 year olds you remember your grandparents being.

 

 

 
 
 

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