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Related Tagscampaigns gartner marketing media research social social-media social-networking web Show all TagsLike this topic? Add News Adam Sarner, an analyst with market research firm Gartner, has projected that over 75 percent of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking initiative for marketing or customer relations purposes. But, he added in an interview with CNET News, 50 percent of those campaigns will be classified as failures. | ||||||||||||||||||||
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(October 2008) (
