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Blip.tv serving ads in iTunes

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Blip.tv serving ads in iTunes
	by ClayCook (October 28th) (rank 14th) See the full news item

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The problem with downloads is that they don’t fit neatly into the advertising model that rules most other Web video.
blip.tv CEO Mike Hudack revealed that his company has found a way to dynamically insert ads from DoubleClick into video downloads on iTunes and elsewhere.
Blip.tv is a video publishing platform that claims about 50 million views a month across many different Websites and distribution channels.

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