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ABC turns print ads into online video platforms

by rachelcook Exec(September 7th) (rank 27th)

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In an effort to draw more viewership to thriller FlashForward, ABC has begun incorporating codes into print ads promoting the show.

When held up to a webcam, the codes deploy a 3-D ad for FlashForward on computer screens, including photos from the show. Each photo turns into extended episode clips when clicked on...

 
 
 

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