"Digital" or "Online"?

it's an evolving answer...and really depends on the context. Over the years, the expression we use to describe the space has changed with trends, re-invention, buzz branding and so on...

anyone remember the term "eMarketing"

for the masses - most (non techie types) think "online" covers everything...not realizing that facets such as mobile etc. don't really rely on the net - hence not technically "online". I think the audience of the conversation also heavily dictates the more appropriate term...for top end (agency types) digital makes more sense, while SMEs etc still think electronic/digital = online.

so when confusion reigns - what does Wiki say:

Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Online Marketing (redirects to "Internet Marketing") Internet marketing, also referred to as online marketing or Emarketing, is marketing that uses the Internet.

well - there you go...

I'm online marketing now - My view is that everything we do from the computer - email, or web is "online". My current focus is on converting our online leads and attracting online traffic as that is where there are huge volumes of small businesses seeking solutions. I see digital as unleasing the power of the phone beyond the computer  - I don't do much of that yet.

Hi Marc

In regards to ineedhits I believe we work in the "online marketing" space, not "digital marketing".

I am interested to see what others say.

-- Clay