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 I came across a Forrester report (paid) a while back that showed, 64% of search marketers surveyed are managing 500 or less keywords, and only 6% manage more than 20,000 keywords. I'm curious what these numbers look like by industry...I'm in media/publishing and am managing around 50k... I heard retail & travel industries manage the largest campaigns... not sure if that's true... what about you... what do your campaigns look like? | ||
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5.00 (Excellent) Vote:
October 2007 keyword totals MEAN nothing. ZERO.
you will find that 5% of your words bring in 95% of your sales. use broad terms and a TON of negatives....  Reply
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5.00 (Excellent) Vote:
October 2007 Working in different agencies, many accounts had only 1000 to 5000 keywords. Largest ones I had were in the 10's of thousands and spends between $200,000 and $300,000 per month. If you are including all the people that have "side businesses" and dabble in adwords, it is not suprising there are so many in the 500 or less range. Reply
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3.00 (Average) Vote:
October 2007 The most I've ever managed for one client was 7,500 and that was in the DVD rental space. Am impressed that you manage 50,000+ is that directed at just one site?
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4.09 (Good) Vote:
October 2007 I find that the # of keywords managed isn't an indicator of workload or difficulty. Even budget alone doesn't constitute or speak to the level of difficulty for the management of an account. Once the account is set up, I think it comes down to how often you are up in the account making changes and what kind of reporting you are doing on how regular a basis.
I think measuring marketing efforts should tied to more related metrics. I can have a locally targeted long tail account up and running with a hundred thousand terms in half a day. That doesn't mean the account is more successful or more difficult to manage. Reply
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October 2007 I'm with Adam. I do a lot of tiny geo-targeted campaigns in tertiary markets It's not unusual for the variants to number in the thousands for a single client. That said, most only pick up a few clicks (with a decent CTR) though the timer period. I don't want to necessarily lose that long tail, but I'm regularly checking the big ones in each group.
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4.00 (Good) Vote:
October 2007 Great point.... during the months when our traffic levels match up with sales, we definitely turn off a lot of keywords... making it so much easier to manage. It's just those months when ad space is oversold, when things become tough and expensive. Since Google added the conversion optimizer feature, we've been able to reach our goals at a much lower cost which is great. Has anyone been using this feature?
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