New Adwords Feature 10-23

There are a few 3rd party apps that let you do this pretty easily...

marinsoftware is one. I beta tested it and really liked it.

I do most of my analysis using excel.

I also use the AdWords Editor to really dig into my account.

The Panama interface is great for greating quick comparisons on the fly.

Straight from AdWords, you can do this there.  Head to your Reports tab

/start google text

You can easily view reports for any date range for which data exists. The date range selector at the top right of your report pages allows you to select a date range, and optionally to compare that range to another date range of your choosing.

Click the down arrow next to the date to access the date range selector. Once you've selected a new date range, click Apply Range to update your report.

To select a single date

• Click the Calendar tab and click any date on the calendar.
• From the Timeline tab, you can also drag the start or end slider to its smallest setting.
• Or, enter a single date in mm/dd/yyyy format in both fields of the Date Range section.

To select a specific week

• Click the Calendar tab and click the icon to the left of any calendar week.

To select a range of dates

• From the Calendar tab, click once on the desired start date, then click the end date. The selected days will be highlighted.
• The Timeline tab lets you drag the start and end date sliders to any desired date. Your selection will be displayed in the Date Range text boxes to the right of the timeline.
• You can also enter a start and end date in the Date Range fields, using mm/dd/yyyy format.

To compare two different ranges :

Select the Comparison checkbox and follow the instructions above to select a date range. Change values in your reports will be calculated against the selected Comparison range.

Remember: once you've selected a new date range, click Apply Range to update your report.

I have not yet seen this particular "Adwords Feature 10-23" , however if you use the google-analytics, this option is definitely in there. It sits right under the adjustable date range field in many of the on-screen reports.

I used to use this analytics application was it was called Urchin. In some ways, having Google take it over has improved a number of very useful retail tracking parts of the application beyond what I played with in Urchin version 6.

It was surprising to me ( until i thought about it ) that the google analytics program is able to do limited tracking of adword campaigns that send visitors into a site even without the adwords tracking code for the particular adword campaign.

It is instead using the customers' refer field and doing a pretty good job of reporting all kinds of statistics based on just that one field.

Trevor