 |  | |
 Here's a challenge, and hopefully some fun, for the marketing minds of the Gooruze community. I want to add an online marketing quiz to my website. I'd like you to help me create a top-notch set of questions and answers. In return, I'll include an acknowledgement with a link back to this Q&A. Guidelines as follows: (1) The quiz will have the same format and style as the original quick quiz (2) I'm looking for around 5-15 questions, plus correct answers with brief explanations. I can make up the wrong answers. (3) Questions should also relate to either website content or website planning and strategy. For example, a question about why to use an RSS feed for marketing would be suitable. A question about how to code one correctly would not. (4) Target audience is, broadly speaking, business owners/managers. Think in terms of typical business clients of any web development firm you know. Looking forward to hearing from you. James.
| ||
Answers
| ||
|
Vote:
November 2007 Well, that was a real conversation stopper...maybe I made it sound too much like homework. Let me try another angle - what do you think people running businesses need to know about online marketing, but don't?
 Reply
Report
   
Vote:
November 2007 I think the biggest challenge we find with our clients as an example is they don't get/have basic analytics and so are more interested in showing up in google than understanding how traffic converts to leads which hopefully are tracked to sales. Next biggest challenge - they think it is all about the website - and not the outcomes of the website. Reply
Report
Vote:
November 2007 "...more interested in showing up in google than understanding how traffic converts to leads..." OK, turned into a quiz question, that might become: "What's more important than getting a lot of traffic to your website?" On the subject of website vs. outcomes - this article by Gerry McGovern might be of interest.
Reply
Report
| ||
 |  |
