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 I am working on my blog and need a good definition for the difference between Internet marketing and social marketing. I am having trouble putting it into words and getting it to sound right. Thanks | ||
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4.92 (Excellent) Vote:
November 2007 Online Marketing is when you build a website (or put something on someone else's website) to sell stuff, generate leads or expand your brand. It also includes whatever else you do to bring people to that site in order to buy your stuff, become a lead or expand your brand. When you do stuff offline to drive an online action, that's called Cross Channel Integration. (We like cross channel integration very much)
Social Media is a website, like this one, where people come together to be social and talk/type/produce about whatever they are passionate about. Blogs, forums, social network sites and the like(youtube, delicious, etc.) are all social media platforms. If a conversation is happening online, its social. If it's someone's soapbox and there is no room for conversation, it's not. Social Media Marketing is when you use the latter to help with the former.  Reply
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November 2007 Well done - always so much harder to explain something in commonsense speak. Great definition of "stuff"
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3.86 (Good) Vote:
November 2007 Internet Marketing - consists of individual or organisational activities that facilitate and expedite satisfying exhange relationships over the Internet through the creation, distribution, promotion and pricing of goods, services and ideas. (I extended the original Dibb, Simkin, Pride & Ferrell definition of marketing for this one). Social Marketing - consists of individual or organisational activities that facilitate and expedite satisfying exhange relationships through the creation, distribution, promotion and pricing of goods, services and ideas in order to produce social good. (thanks again toDibb, Simkin, Pride & Ferrell). Not to be confused with... Social Media Optimisation - consists of individual or organisational activities that facilitate and expedite satisfying exhange relationships through leveraging social networks, blogs and other social media that are typically Internet based either for the purpose of commercial gain or social good.. (Messrs Dibb, Simkin, Pride & Ferrell again please take a bow).
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3.18 (Average) Vote:
November 2007 "Internet marketing" would be used to describe your general marketing strategy for reaching an online audience as opposed to an offline audience. But I think the term "Internet marketing" has the connotation that you are selling something online. To me it means the same thing as "ecommerce." To get across the meaning that I think you are intending, I would use the term "search engine marketing," or SEM, as an umbrella term to encompass all the things we do to optimize a site's performance-keywords, usability, etc. "Social marketing" is the act of taking your "Internet marketing" and giving it social aspect as much as possible-forums, blogs, viral spread of content, other opportunities for existing and potential customers to interact and create your content. Hope this helps!
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3.00 (Average) Vote:
November 2007 I think the term 'social marketing' was actually hijacked by the Internet marketing industry. The term social has been applied to marketing for donkey's years to describe marketing activities that improve the social fabric - e.g. anti-smoking ads, climate change, etc. "Social Media Marketing" on the other hand is the use of blogs and social networks to implement Internet marketing activity. Reply
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