Marketing in Second Life - Experiences?

hey Alex, I've had a couple experiences tracking the momentum of events up until the event, working on marketing for a company that was getting a series A from a large electronics brand and pitching a large hotel chain client on using SL. I remember there being a web 2.0 area in SL and Dion Hinchcliffe being involved in a presentation on there one Sunday afternoon. There seemed to be a good amount of digerati type folks, but as you'll notice it was a mix of good cross-promotion from the other brands involved as well as blogger coverage in the web 2.0 space and timing; it was just as people were exploring the idea of being in there because American Apparel was and Nissan with their car vending machines. You seem to be going about it in the right way. Know your audience, get some saturation and momentum in the blogosphere and maybe tie some kind of brand into it. The other thing to consider is timezones, it may be a minimal factor for you though. just my two cents...

Duncan Riley is big in SL.
You may want to message him through Gooruze.

The NY Times and International Herald Tribune ran stories on Second Life a few months ago. Businesses were toying with SL but success could be elusive.

http://www.iht.com/articles/2007/06/11/business/ecom.php
http://www.iht.com/articles/2007/08/06/style/favatar.php