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November 2007 It ain't fun.
As a user of both, I would urge you to try Google Analytics side-by-side because pulling it from Google is just faster. If deploying GA on your site is too burdensome, go to Web Trends and head down this path: --Marketing ----Referring Domain (much better than referring site b/c it rolls up the main domains although other countries are broken out) -------Use the search box for your campaign name (assuming you tagged a variable on your landing page, or -------Click the query button (which is an awful, cumbersome process) If you do create a query, be sure to bookmark your report so you can easily return. The one thing WT does well (although, again, Google does it better) is maintain a nice list of report queries. The one place where WT has a slight edge is in the number of export options, but to kick off a database export, for example, you end up loading a java app. Reply
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November 2007 Use the WT.mc_id to tag all of your ads. This will automatically seperate your paid ads from organic placements.
-Mark Reply
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November 2007 Does that show in the referrers option broken by engine or should the tag include the engine name, Mark? If so, that's an awesome suggestion, and I hope I have the opportunity to buy you an adult beverage one day to thank you for pitching in on that one.
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November 2007 Ahh, forgot to mention that adding WT.srch=1 will indicate a paid search ad. This is all you need to do as WT uses a config file to interogate the referrer to determine which search engine the visitor came from and will place in the correct search engine bucket. Use the WT.mc_id to assign a campaign ID, such as in the case of a cross channel campign to also have the visit show up in campaign reports.
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November 2007 Not sure if that's possible in Webtrends but I know it's possible in Google Analytics.
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