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 Hi all, I'm working with a firm asking for quantification of online PR placements. "This story in Forbes.com is worth X dollars." The firm (large manufacturing client) is happy with an ad equivalence model: I am not. I think ad equivalence is a good starting point; what about variables like links back to your site using proper anchor text? What about measuring scores on blogs? Big blogs vs. little ones? Any thoughts, experiences and guidance is greatly appreciated! Thanks, Vince 330 321 2002 | ||
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November 2007 I think AE is a good start as well, but not anything to concern too much time. Check out this post and let me know what you think. Good luck! =)
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November 2007 Thanks for the link simpletiger.
We are actually building a formula that, I think, diffuses many of the arguments against ad equivalence. We're building in variables for: Does your placement have a link in it? Where does the link go? What type of publication are you in, in terms of relevance to your target audience? We're actually building in a metric for SERP improvement rankings based on the words we're optimizing for. It's quite a formula and I'm not a math guy, thankfully I have help. I'll be anxious to share my end result as we wrap this metric up. Thanks! Vince Reply
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