Predictions for 2008 in Digital Marketing

I'd like to see the rising popularity of mobile internet applications filter down into countries like Australia. Mobile social networks have huge potential IMO…  

Dr.Mann's Crystal Ball - Predictions for 2008

9 predictions in total - I think most are on the money but not sure about the death of email marketing

Interesting view on business success criteria

Trust, influence and attention become the new currency of power on the Web. Dollar valuations will follow shortly.

 

Jeremy Liew of venture beat provides consumer internet predictions for 2008.

A very good VC perspective on internet trends...here is a quick snapshot from his post....

1. Scallable advertising games/social media - better standards will lead to scallability

2. Structured web pages - point solutions emerge to help add structure to unstructured data, substantially improving the user experience

3. Games 2.0 - "demographics is destiny"

Jon Fine of Business Week provides a humorus and insightful Media Predictions for 2008.

Here is a snippet...

Daily newspapers begin to redefine the word "daily." At least one U.S. newspaper in a top-100 market will stop taking "daily" literally and drop its (historically thin) Saturday print edition. Other papers in smaller markets also do so, in some cases going further by dropping print publication on another day as well.

Here is another prediction for 2008 by Cory Treffiletti - I am intrigued by his 5th prediction...

"Social media will develop the "killer app": an aggregate buying tool for groups. I have always said that social media is the digital extension of multi-level marketing (Amway, Mary Kay, etc.). The common element between these two models is commerce and the aggregation of consumers to purchase products (though in different ways)"

He goes on to explain aggregate commerce - "imagine gathering together 10 of your friends looking to buy a flat-screen TV and buy them all in bulk at a discounted price, shipped to each separate location. It's Costco embedded in your social network, and it puts the "social graph" to a practical purpose. The logistics of this may be difficult, but I think it will be inevitable"

 

Lynette Webb of futurelab provides a great prediction on mobile for 2008. She provides a narrative on why it will be mainstream in 2008. Oh and she of course is speaking to the broad definition of mobile.. To me, full-blown mobile content is things like mobile web lookup, mobile video, downloadable mobile games, music... In other words, things that aren’t about communication and are taking the mobile phone into the realms of being a media channel.

oh - here we go again...the last time i did this - local failed to live up to my expectations (well at least the adoption by SME's anyway - perhaps 2008 will be the year and my crystal ball will work better)...

1. widgets - we'll see the rise of the widgets and gadgets (i think desktop based ones will gain in popularity)
2. social networking will go corporate - more companies will start their own customer based communities to build loyalty and gain valuable feedback
3. video will become serious marketing business as mass consumption of online video gains momentum
4. in game advertising will continue to explode for brand marketers - no signs that gaming is slowing down
5. SaaS will gather speed and firms will co-monetize their software/applications through advertising
6. The net will be free (WiFi in major cities at least) - but expect advertising to be funding the infrastructure

anyway - there's some of my pearls of digital marketing wisdom for 2008...probably more to come...

#2. yes. yes. where I do most of my work...they are trying to implement a number of social networking features. How many networks will actually be used? How many are you on now that you visit daily? That actually provide value?

look at Goo...so many people sign up...but it seems like Al, Brian and I could just IM eachother.

What made people go from friendster to myspace to facebook?

My view is it will be all about social search as we move from early adopters to early majority

- more consolidation of social communities

- greater integration of social communities

- greater mobility - from laptop to phone

 

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As an example to this - I tried to book a hotel last night - I was blown away how much rich social content is available on hotels - i didn't even bother visiting a hotel site - I moved from 1 social/price aggregator to another throughout my decision process. Imagine as these become mainstream across other products and services.

I think we will see Google change their interface drastically this year.

more buttons...more color.

as far as search...i think we will see prices JUMP and mobile ads will change to market to specific phones even more than we can now.