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duncanriley
If you were starting from scratch tomorrow, what vertical would you start in, and why?
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Re: Starting New

jackie-shervington
Vote:

December 2007

Forgive me of a little theory,  I thought I'd seek clarification on what exactly is "vertical market".... according to wiki a vertical market is a group of similar businesses and customers which engage in trade based on specific and specialized needs

Some examples of a vertical market (or niche market) include the following :

  • Healthcare
  • Government
  • Education
  • Financial
  • Food and beverage
  • Fast-Moving Consumer Goods (FMCG)
  • Real estate
  • Manufacturing
  • Media
  • Oil and Gas
  • Banking
  • Energy
  • Retail
  • Technology
  • Telecommunications
  • Transportation
  • Insurance

    So does seniors quality as a vertical market? Maybe not but I agree it is a target market still largely untapped.

    Based on the list most seem pretty covered...so what is missing from the list?

    environment? mining? (ore not gas or oil)

    Personally If I had to chose a vertical it would be media ...

    why?

    Media is dynamic, global, optimistic and is closely linked to the end consumer and social behavior....

     

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    Re: Starting New

    danlondon
    5.00 (Excellent) Vote: WOW! WOW! WOW! WOW! WOW!

    December 2007

    i think those verticals are just the start...you need to focus and find your niche within each.

    financial planning for seniors
    banking for seniors.

    one of the best target markets are mid 30 year olds who need to plan for retirement.
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    Re: Starting New

    danlondon
    4.00 (Good) Vote: Interesting Interesting Interesting Interesting Interesting

    December 2007

    Hard to find a decent vertical. There is so much saturation due to the internet opening up so many eCommerce possibilities to everyone who can afford web hosting. Seniors are more wired now..so i do agree there is some opp. there.
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    Re: Starting New

    BrianChappell
    4.00 (Good) Vote: Interesting Interesting Interesting Interesting Interesting

    December 2007

    Imagine what the senior market will be like once generation X breaks 50 yrs old.
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    Re: Starting New

    rene-lemerle
    4.33 (Good) Vote: Interesting Interesting Interesting Interesting Interesting

    December 2007

    I think there's an opportunity in the senior's market for something (assuming that's the sort of vertical you were referring to Duncan)...considering aging population around the world, greater understanding of technology (which will only increase over time) and more cashed up retirees with time on their hands.
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