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 What was the biggest change or innovation in online marketing in 2007? | ||
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December 2007 Broadband adoption has increased a lot since last year, but not anywhere near where it will be in five years. I was thinking more along the lines of:
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December 2007 The biggest change in online marketing I've noticed has been the embedding of video into otherwise text-based sales pitches.
But I'm not sure it's always effective. For one thing, most of the video features Mr. Guru staring at the camera and talking trying to be as persuasive as his print pitch. Some feature video-walkthroughs of a product or service (screen recordings) and this offers a bit more value. But just because its video on the web is not a big enough deal. The content-- the sales pitch-- must be carefully crafted-- not just in terms of words, but in terms of what we see and hear. The era of the stare at the camera pitchman on broadcast TV pretty much died with black and white TV. It's all about production value, and a compelling feature / benefit message. That, however, has yet to come. Bad video can actual kill the potency of the well-crafted text message. As video replay and bandwidth improves, we have to up the quality of our messages. Vimeo has actually started streaming HDTV. (See my sample here.) Large corporate clients have been movng toward high production values (not just viral funny hah-hah stuff) for some time. We should too, or else stick to our written pitches. Brien Lee www.videostory.com Reply
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