PPC education site?

PPCHero.com is one of my favorite PPC blogs. Lots of good information there, helpful articles, etc.

Thanks!

http://sem.smallbusiness.yahoo.com/searchenginemarketing/internetmarketing.php?abr=2022403522&o=USPX06&cmp=Search&ctv=nonbrandsimple&s=S&s2=&b=50

then

http://www.google.com/adwords/learningcenter/

 

Hey Dan

I've used Buzka to put together a few links I thought would be helpful... you can check it out here: http://ppc.buzka.com/PPC-Advice

I've included the Wikipedia page for "pay per click" a couple of blog posts and some info from Google and Yahoo! themselves. Just use the menu on the left to navigate...

If anyone has other sites that are helpful, post them up here and I will include them :)

Aren't the engines doing something with their local resellers?  I saw something in Google's local blog this weekend.  Apparently they had a big shindig with Greg Sterling and Craig Newmark and must have produced tons of collateral for agencies and entities with outside sales forces to sell to SMBs.

All I see online is the meeting note, some lighter copy than normal and then links into the learning center, which I've never been a fan of.  But in thinking about the small merchants they're targeting, they had to have created pitch books.  You just don't pull out a laptop in the front office of a plumbing company and start spieling.  Maybe someone here attended the session or knows someone who did?

Of the engines, I think Yahoo does the best in presenting a simple tutorial.  Look under demo at that link. 

These AdWords webinars which have just been released look really good. You just need to sign up with your adwords username. They cover a lot of topics including Google Analytics.

www.google.com/adwords/webinars/