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 I see pubmatic in the news getting more money. So question when does it make sense to go for the middle man versus direct (ie adsense)- is there a traffic threshold - do they take a much bigger revenue share. Can someone do a pros and cons based on their experience? Thanks | ||
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5.00 (Excellent) Vote:
January 2008 I'll be frightfully honest that i'd never heard of pubmatic till i read your question. I've had lots of experience with adsense and some other advertisers. I guess it comes down to the inventory. Will they be able to supply ads that suit your site. It certainly looks promising and almost too good to be true. I'm going to give it a try out.
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